Taking the Next Step: Going Public With Your Art

Are you ready? The much-anticipated Spring issue of Artists & Makers is hot off the presses, and it’s 100 pages of awesome. “This issue is all about going public–but we’re not talking about trading stocks on Wall Street,” says Editorial Director Jeannine Stein. “For artists, going public means creating public art, building a website, engaging in social media, making videos, selling online, taking a booth at an art show, or having a studio with windows to the world.”

I love this magazine because it gives you insight into what other professional artists are doing: how they’re managing their businesses, protecting their work, getting known, and selling their art.

Art business, Textile artist Tula Pink, fabric art
“For textile designer and quilter Tula Pink, staying true to her style is the secret of her success.” ~Artists & Makers (Spring 2015, feature article)

Mixed-media artist Jen Cushman
Jen Cushman checks her notes at a recent taping of a
Cloth Paper Scissors Workshop™.

In The Art of Business column “From Solitude to Spotlight,” Jen Cushman explains how to gain confidence to take your artwork from a private space to a public setting. One way? Jen says to believe in your work.

“If you create because you’re driven by your passions and your mind, you’re an artist,” says Jen. “If you create when no one is watching because it’s the best way to expend your energy and find a sense of wellbeing or happiness, you’re an artist. So enough, already, pondering the question, ‘Am I an Artist?’ Declare it. Own it. It’s your birthright. If that still feels too uncomfortable, then declare yourself a maker. Why? Often a strong personal pronouncement is what’s needed to begin authentically living the artist’s life in all its joys and challenges.”

Jen goes on to answer two tough questions from other artists:

Q: One of my biggest annoyances is when I’m selling at art festivals and people look at my work and say to each other–right in front of me“What a great idea, we can make that.” Then they take a picture for reference. What’s the best way to handle this? (Tell us your solution by commenting below.) 

Q: If you had to choose one consistent thing to do to market your work, what would it be?

See what Jen has to say in Artists & Makers (view the table of contents here). In the Spring issue, you’ll also find articles on finding a balance between your public and private life on social media, how to grow your business, finding your voice, and much more.

Cheers to all artists and makers,

Categories

Art Business, Blog

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